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D&AD: WiseUp
March 2026

Campaign & Advertising
Marketing
Strategy WiseUp is a solution to the Design and Art Direction brief set by Wise, centred around providing a campaign 
to encourage both parents and younger travellers to use their Young Explorer card when travelling and spending abroad.

The campaign aims to act as the travellers guiding presence in the absence of their parents and guardians, 
providing an easy to follow, comforting public transport system, using distinct visual cues.

A green flag up means the transport is available, red flag down means  the service is unavailable. 

Daily budgets are combined with holiday memories to provide a focus on both finances and enjoying their travels abroad, 
via a personal journal and dedicated section within the Wise application.



















callum is a designer focused on creating for a purpose, while being driven by motion design, brand strategy and identity, and editorial work.