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ISTD: What The Elements Said
May 2026

This project was awarded a Pass in assessment from ISTD, allowing myself 
to become a member of the International Society of Typographic Design.

Editorial
Typography
Strategy
Publication Design My ISTD project is a response to the Weather Dependant brief, and explores the reactive effects across history that have been caused by the weather elements.

What The Elements Said examines seemingly insignificant weather occurrences to discover the significant impacts that these elements have had at both a global and personal scale.

The format, structure and title of the publication relates to the principles of causality, in particular the domino effect reaction theory. Various different aspects of the publication are also connected to the weather elements, with the image treatment 
being a direct result of weather exposure, alongside the horizontal binding levels linking exactly to the pressure lines 
(hang lines) within the chapters, as examples.


callum is a designer focused on creating for a purpose, while being driven by motion design, brand strategy and identity, and editorial work.