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Agency Live Brief: BELTER
April 2025
Branding & Identity
Marketing
Web Design
UI Design
As a collaborative project at university, we developed a solution to providing a service for people within the design industry and graduating students, making the essential links and central hub for creatives from Scottish universities.

The platform was titled BELTER, a commonly used Scottish phrase, which included a full variable identity, a virtual reality environment where students could practice exhibiting work, and a website showing how the service would be used as a student.

This project was designed alongside the talented trio of Aidan Gillespie, Grace Johnstone and Yeliz Altin.




callum is a designer focused on creating for a purpose, while being driven by motion design, brand strategy and identity, and editorial work.