Carr Kamasa Design: Irn-Bru Sustainability Report
October 2025
October 2025
(This project was nominated as a standout within my class, with a more in depth
presentation delivered to Carr Kamasa to give further details on the concept).
Report Design
Editorial
Typography
This report needed to reflect the tone of voice, ethos and visual identity of the brand, while balancing this with statistics and legal figures to create a cohesive report for the year.
The theme for my sustainability report is inspired by Scotland's humble and self-aware attitude, while having pride in our origins. Using this pride in our roots, we can look to how Irn-Bru can springboard into a future that correlates with the brand history and values, while communicating feelings of nostalgia and optimism in the materials.