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CORE: Urban Regeneration for Street Basketball
May 2026

Branding & Identity
Motion Design
Photography & Video CORE is the tool-kit for urban regeneration across cities, for the purpose of street basketball.

CORE aims to create collections of active, driven people who want to engage in new cultures, while providing 
opportunities for wasted and disused spaces to be utilised for street sports, providing missing opportunities within cities.

Find your place within your community, while finding your place to engage in street sports.

This project was created using my own photography and cinematography assets, with a focus 
on movement, motion and blur, emphasised through motion design and post-production edits.



callum is a designer focused on creating for a purpose, while being driven by motion design, brand strategy and identity, and editorial work.